When we think about the stories we read as children, they had characteristics: a beginning, middle, and end; a climax or conflict; and some sort of moral lesson. Great content on social media can also convey a similarly rich message when done correctly.
There has been a shift in business marketing from offline to online. As people spend more time online, the scope for better results via digital marketing is enhanced. Entrepreneurs are opting for Digital marketing as it is a constantly growing business.