Social Media Marketing for Businesses

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
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The essentials of a successful social media marketing strategy

  • Knowledge of your audience: What platforms they use, when they go on them and why, what content they like, who else they’re following, and more.
  • Brand identity: What is the message you want to convey to your audience? How do you want them to feel when viewing your content?
  • Content strategy: While there is a level of spontaneity on social, you’ll need a structured content strategy to be able to have a consistent voice and produce quality content regularly.
  • Analytics: Quantifiable insights will inform your strategy, including who you’re reaching, the right content to share, the best times to post, and more.
  • Regular activity: Social media is a real-time platform. If you want to use it to grow your business, you need to post regularly, stay on top of engagements with your business, engage back, keep up with trends, and maintain accurate profiles.
  • Inbound approach: Don’t use social media to pitch your business. Focus on adding value through useful and interesting content and building up those around you.

Did you know?

71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

Gain Control. Gain Conversions.

Reach your audience in new ways.

Audience

  • Target by age
  • Isolate users by Location
  • Find customers by income level

Interests

  • Locate people by their activities
  • Find users with particular skills

Behaviour

  • Advertise by purchases made
  • Target by device usage
  • Connections to your company
  • People who visited your website or page

Lists

  • Target a known group of people
  • Reach a new audience similar to one your customers care about

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