The digital industry is vast, and it can be tough to navigate for newcomers or marketers looking to find their niche. From knowing the best digital marketing KPIs to mastering SEO and content marketing, there can be a lot to grapple with if you don’t focus on the areas that matter to a business.

The great news is that there is a global demand for marketers with agile digital skills, but the bad news is that there’s a shortage worldwide. According to our research ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ senior and mid-level marketers reported significant shortages in digital skills with the top three being data analysts (47%), general digital marketing skills (37%), and UX designers (34%).

So, how do you fast-track your way up the corporate ladder or set yourself apart from the competition, particularly if you’re a digital nomad or looking to become a successful freelancer? Check out these 10 essential skills to keep you relevant in the ever-changing digital industry:

  1. Video Marketing
  2. SEO & SEM
  3. Content Marketing
  4. Data & Analytics
  5. Design Thinking & Planning
  6. Social Media
  7. Email
  8. Be Tech Savvy
  9. Persuasion
  10. The Unusual!

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